Marketing Specialist (f/m/d)

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

Objective of job

This role will operate and implement all marketing and public relationships related topics in the country which are related to two main chapters.

1. Performance marketing: in cooperation with the marketing unit in smart Europe and the local CEO the marketing and PR specialist will ensure roll-out and implementation of marketing campaigns and activities in the local market. Performance analytics capabilities, budget management and maintaining agency and retailer relationships is a crucial part of the job.
2. Public Relationships: For smart Sweden, in alignment with smart Europe and local PR agency. Support in engendering a positive public opinion about the brand while ensuring full alignment with strategic communication targets through all media facing events, activities and collaborations.

This is a maternity cover position, stretching from mid-April 2026 to mid-November 2026. The position entails being fully responsible for marketing and PR related topics, including performance review, budget management, account management and executing the annual marketing plan in alignment with the CEO of Sweden.

The position is located in Gothenburg Sweden with a hybrid working model. The position will entail travelling, both domestic and international. Applications from freelancers are welcome as well.

Task Description:

Performance Marketing & e-Commerce

• Implement a national marketing communication plan to support product launches, national sales targets and brand objectives in close alignment with smart Europe and the CEO of smart Sweden.
• KPI-Responsibility throughout the whole funnel
• Ensure that the central campaigns are delivered and implemented in the local market.
• Implement and publish the updated offerings / marketing campaigns on the eCommerce platform, website and other owned media platforms, considering the local language and legal requirements
• Organize events such as test drive activities in the local market.
• Steering marketing agencies
• Translations of content and assets
• Ensure brand consistency and campaign efficiency by closely working together with the Central Marketing team and aligning all upcoming activities and offerings.
• Planning and steering the national Marketing budget responsibly in close alignment with the CEO of smart Sweden

Agent marketing support and steering:

• Support agents with all retail marketing content and related POS material
• Share Marketing plans, tactics and communication with the agents
• Assist and answer questions from agents with regards to marketing.

Public Relationships:

• Implementation of PR & Communication strategy.
• Create and define content for press releases in alignment with central marketing team and local PR agency.
• Coordination and implementation of PR Events / Activities
• Handling of media requests and press car bookings

Qualification

Education

• Bachelor degree or above in business, marketing, economics or a comparable degree

Professional Experience / Knowledge / Functional Expertise

• Proven success in performance marketing
• Experience in public relations, communications and influencers management
• Automotive background is not needed but beneficial.
• Proven ability to implement marketing activities and tasks independently
• Experience with digital marketing and ability to utilize digital marketing tools to track performance
• Proven experience in establishing and maintaining good relationships with agencies.

Key Competencies / Soft Skills

• Demonstrable ability to work on multi-tasks independently
• Analytical and proactively problem-solving skills
• Understand new proposals/issues/risks quickly and make wise decisions
• Excellent analytical skills with a results oriented personality
• Fluent in Swedish and English
• Valid driving license
• Be proactive, reliable, responsible and accurate with an attention to detail
• Confident and effective communicator – able to consistently reach positive outcomes while building positive internal and external relationships

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
 
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
 
We empower you to have ownership over work