Director Marketing & Communications (f/m/d)

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

Your Responsibilities:

• You define and evolve the overarching brand, communications, media and marketing strategy, ensuring alignment with company goals and market dynamics
• You lead and inspire a high-performing team (4 direct + 16 indirect reports), fostering a culture of innovation, accountability, and continuous development
• You translate strategic objectives into innovative marketing campaigns, go-to-market plans, and compelling content across all markets ensuring consistent storytelling and messaging
• You drive budget allocation and prioritization, ensuring optimal use of resources while maximizing marketing impact
• You manage media relations as well as product and corporate communication for smart in Europe to achieve strong media presence and positive PR coverage
• You own and steer agency relationships, contributing to high-quality brand development, paid media performance, and creative output
• You own the regional marketing role, aligning with global marketing on European needs, while supporting eleven individual markets with a strong focus on performance marketing and marketing automation
• You lead the development of messaging and positioning frameworks for product launches and ongoing lifecycle communication
• You serve as a strategic partner across departments, connecting brand purpose with customer needs to enable consistent and powerful brand experiences

What you bring along:

• A master’s degree in marketing, Business Administration, Communications or a related field
• Extensive experience in brand, product, and digital marketing at a regional or global level, ideally within the automotive or mobility sector
• Strong senior leadership experience, including managing senior managers and cross-functional teams across multiple countries
• Proven expertise in building and executing integrated marketing strategies that combine brand, performance marketing, content, and digital media
• Excellent collaboration and stakeholder management skills with the ability to align diverse functions and markets behind a shared vision
• Experience in budget ownership, resource prioritization, and delivering measurable business outcomes
• A rare blend of analytical thinking and creative vision, enabling you to translate insights into compelling storytelling and impactful marketing performance
• You thrive in strategic leadership roles that require hands-on execution in a fast-paced, evolving environment
• Fluency in English; international experience or multilingual skills are a strong plus

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
 
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
 
We empower you to have ownership over work