Manager Digital / Online Marketing (f/m/d)

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.


Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.


Are you a forward thinker too? Then join us now!

Your responsibilities

This role will further develop the smart website into an outstanding, benchmarking, and award-winning website that becomes a benchmark in automotive and other branches.


  • You are responsible for the further development of the website from an experience and content perspective in close collaboration with the UX design, technology, e-commerce, and marketing experts.

  • You will also be responsible for the development and implementation of digital campaigns and microsites in close cooperation with the social media and content team.

  • You are here to steer the local marketing managers on their activities in close exchange and a co-creational way.

  • You are here to drive both the optimization of the performance of the website and digital tools on the agent side, as well as update the website with new products, features, and campaigns.

  • You ensure the strengthening of the brand experience on the website, digital campaigns, and on stationary sales (digital installation)


What you bring along

  • You have a successful track record in steering UX design, technology, e-commerce, and marketing or you have direct experience in the agency environment.

  • Ideally, you have experience in digital marketing activities for strong brands or successful eCommerce platforms.

  • Solid understanding of modern performance marketing and necessary methodologies, at best in direct sales and/or eCommerce related business models.

  • You are experienced in Adobe AEM from a management and contribution perspective and be able to steer suppliers towards an outstanding online experience.

  • A highly analytical mindset with superb problem-solving skills combined with outstanding communication and presentation skills.

  • Perfect command of the English language is a mandatory requirement - any other European language is a plus.


We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.


We're creating a culture where personal and professional growth are as important as business growth. Together with us, you'll build a diverse and inclusive environment where you feel you belong to.


We empower you to have ownership over work that directly impacts business. Together with us, you move fast and learn even faster; we emphasize on people and diversity. Due to our really diverse team, we expressly welcome applications from people with disabilities.