Manager Marketing smart Germany (f/m/d)

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

Your responsibilities:

Strategic & Market Representation

• Represent the German market within the pan-European team, ensuring local needs are reflected in the overall digital sales strategy.
• Co-create the digital sales- und marketing strategy, media plan, and allocate local marketing budgets.
• Develop the annual communication strategy and marketing plan, including relevant KPIs, to achieve business targets.
• Identify local market opportunities (e.g., co-branding, influencers) and collaborate with Central Marketing to leverage cross-market synergies.

Communication & Campaign Management

• Implement the European communication strategy at a national level to support product launches, sales targets, and brand objectives.
• Collaborating with the EU campaign management team to strategically design campaigns across both owned and paid media channels.
• Ensure brand consistency and campaign efficiency by working closely with central marketing at smart Europe.
• Steer creative agencies to develop looks, visuals, and concepts for sales push campaigns, providing market and performance insights.
• Manage marketing campaigns across the local eCommerce platform, website, and other owned media channels, ensuring compliance with language and legal requirements.
• Oversee the development of new landing pages for each campaign and evaluate UAT (user acceptance testing) to optimize offer communication.
• Approve all newsletters before distribution and oversee the overall email marketing communications plan.

Media & Digital Marketing

• Steer media agency and co-manage social, search, and display advertising, including page performance optimization, to drive leads into the sales funnel.
• Collaborating closely with the campaign management and central marketing media teams to fully leverage the potential of paid media campaigns.
• Continuously monitor, analyze, and report on campaign performance against KPIs, implementing action plans to improve conversion rates and overall digital effectiveness.
• Assessing the potential of new channels to enhance the marketing mix.

Events, Partnerships & Sponsorships:

• Manage agencies to execute central event concepts, sponsorships, and partnership activities such as roadshows, auto shows, and test drive events in Germany.
• Proactively support partnership initiatives and explore influencer collaborations in alignment with both local and central strategies.
• Manage existing partnerships with a focus on upcoming opportunities and potential renewals
  
  Compliance & Legal Alignment

• Work closely with the legal department to manage disclaimers and ensure compliance for specific discount offerings and campaign communications.

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
 
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
 
We empower you to have ownership over work