Senior Expert Event Marketing (f/m/d)

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

Your responsibilities:

• Lead the strategic planning and execution of European live brand experiences, aligned with brandand marketing objectives.
• Plan and deliver flagship automotive events such as product launches, test drives, trade fairs,and influencer activations.
• Own budget planning and cost control for all event activities, ensuring efficient resourceallocation.
• Manage and steer external partners, agencies, and suppliers, from briefing to on-site execution.
• Develop creative, immersive, and brand-aligned event concepts for both B2B and B2Caudiences.
• Collaborate cross-functionally with Brand, Digital, Product Marketing, and other internalstakeholders to ensure cohesive communication.
• Oversee event timelines, guest logistics, operational planning, and on-site delivery to ensureflawless execution.
• Track and report event KPIs, gathering learnings to continuously improve impact andperformance.
• Research industry trends and competitor activations to continuously innovate live brandexperiences.
• Ensure strong digital integration of event activities to extend brand reach and engagement

What you bring along

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, or acomparable field.
• 5+ years of experience in international event marketing, preferably within automotiveenvironments and European markets.
• Proven track record in live communication for automotive brands.
• Experience working in fast-paced, dynamic environments (e.g., start-up, joint venture) is a plus.
• Strong understanding of contemporary event formats for both B2B and B2C audiences.
• Demonstrated ability to lead large-scale event planning, including budget control andvendor/agency management.
• Ability to blend physical and digital touchpoints to create impactful branded experiences.
• Strong experience collaborating with KOLs, influencers, partners, and cross-functional teams.
• Strategic mindset combined with a hands-on, execution-driven approach.
• Excellent communication, presentation, and stakeholder management skills.
• High level of organization, detail orientation, and composure under pressure.

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
 
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
 
We empower you to have ownership over work