Senior Specialist CRM (f/m/d)
Date: 9 Nov 2026
Location: Leinfelden-Echterdingen, BW, DE
Company: smart Europe
We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.
Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.
Are you a forward thinker too? Then join us now!
Your roles as a Senior Specialist CRM (Salesforce) is responsible for defining the “what” and “why” of our CRM processes. This role ensures that the Salesforce platform delivers strong business value by understanding stakeholder needs, translating them into processes and features, and guiding the implementation together with agile teams.
Your responsibilities
- Act as the main link between business stakeholders and IT teams to ensure a strong return on our Salesforce investment
- Analyse stakeholder and market needs and translate them into clear business requirements, processes, and Salesforce features
- Define, prioritize, and manage the product backlog, including refinements with IT
- Create structured functional specifications and ensure that Salesforce solutions align with the overall enterprise architecture and business goals
- Guide the end-to-end implementation of CRM solutions, including testing, approvals, troubleshooting, and successful rollout of new features
- Drive continuous improvement of CRM processes, identify optimization opportunities across systems, and recommend innovative solutions
- Manage project progress, timelines, and budgets while keeping stakeholders informed about progress, risks, and mitigation plans
- Support reporting, dashboards, user acceptance testing, and end-user enablement to ensure effective adoption
- Act as the main point of contact for markets, supporting them with Salesforce-related questions, issues, and requirements
- Monitor Salesforce performance and analyse system logs to identify issues, investigate root causes, and define appropriate follow-up actions and improvements
What you bring along
- University degree in Business Information Systems, IT-related vocational training, or an equivalent qualification
- 5+ years of hands-on experience in the technical operations and continuous development of Salesforce solutions
- Excellent knowledge of the Salesforce platform (Sales/Service), including architectures, data models, automation, integrations, and permission concepts
- Strong hands-on expertise in implementing Salesforce Flows, as well as reports, dashboards, lead- and data management
- Experience with interfaces and integrations via APIs, and potentially event-driven architectures
- Ability to understand business requirements, assess them from a technical perspective, and translate them into sustainable end-to-end solutions
- Structured and independent way of working, with a strong sense of ownership; confident collaboration with business stakeholders and partners, as well as excellent English language skills. German is a plus
We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
We empower you to have ownership over work!