Senior Specialist Marketing Automation & Email Marketing (f/m/d) - 2-year contract

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

Responsibilities :

• Develop and execute email marketing campaigns and automated customer journeys acrossthe full funnel to deliver relevant communication at the right moment.
• Steer segmentation and audience management within the Adobe Experience Platform(AEP), creating journeys, deriving insights, and recommending optimizations.
• Grow and scale the subscriber base while setting up journeys that support awareness,nurturing, and conversion to drive business value.
• Set up nurturing journeys and collaborate with content teams to enable creative assets thatreflect customer behaviors and demand signals.
• Work cross-functionally to integrate email and automation programs with other marketinginitiatives, collaborating closely with Product Owners, Paid Media, Content, LeadManagement, and markets.
• Manage coordination with internal stakeholders and external agencies to ensure alignment,execution, and performance delivery.
• Analyze campaign performance, report on KPIs, and make data-driven recommendationsfor optimization and impact.
• Stay up to date on industry trends, technologies, and innovations in email and marketingautomation to drive continuous improvement.

What you bring along

• 4+ years of experience in email marketing and marketing automation, ideally in a digitalor e-commerce environment with a strong operational track record.
• Strong understanding of email platforms, workflows, segmentation, QA, and operationalsetup of emails and journeys.
• Experience with marketing automation platforms such as Adobe Campaign / AdobeJourney Optimizer (AEP), Marketo, Emarsys, or Pardot.
• Familiarity with Adobe Experience Platform and basic HTML/CSS for email development is a plus.
• A strong analytical mindset with attention to detail and data-driven decision making. Creative thinking paired with business and marketing acumen to deliver impactful direct communication strategies.
• Experience with collaboration tools such as Confluence, Jira, Teams, and Mural, and comfortable working in international teams.
• Bachelor’s degree in Marketing, Business, or a related field.
• Excellent communication skills in English; German or other European languages are a plus.
• Strong multitasking, problem-solving skills, and a collaborative, proactive attitude.
• A passion for digital marketing, innovation, and creating value through customer-centric communication.

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
 
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
 
We empower you to have ownership over work