Senior Specialist SEO & Performance Marketing (f/m/d)

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

Your responsibilities:

• Develop and execute SEO and GEO strategies across all European markets, including technical SEO, on-page optimization, and content optimization
• Conduct keyword research, competitive analysis, SEO audits, and performance analyses to identify growth opportunities.
• Monitor and report organic performance, visibility, rankings, and traffic while providing strategic recommendations.
• Collaborate with content, web, and product teams to ensure implementation of SEO best practices across platforms and internal tech teams and external partners for stable operations
• Analyze marketing and campaign performance across channels including SEO, paid media, CRM, and social.
• Build dashboards and reporting frameworks to measure KPIs and support decision-making across the funnel.
• Translate data into actionable insights supporting attribution, conversion optimization, and funnel diagnostics.
• Support the development and evolution of smart Europe’s MarTech stack, including tracking, automation, and data platforms
• Evaluate and test new tools, technologies, and integrations to enhance efficiency, measurement, and personalization.
• Drive AI use cases in marketing and support innovation areas such as media modeling and predictive analytics.
• Act as a key stakeholder with external agencies and EU markets to align execution, insights, and strategy.

What you bring along:

• Bachelor’s degree in Marketing, Business, or a relevant field.
• 4–5 years of experience in digital marketing, SEO, analytics, or MarTech, ideally in automotive, mobility, agency, or e-commerce industries.
• Proven track record across SEO, performance reporting, marketing analytics, and MarTech platforms.
• Strong analytical mindset with the ability to translate data into clear recommendations.
• Hands-on experience with SEO tools such as Google Search Console.
• Strong working knowledge of analytics and performance tools such as Adobe/Google Analytics, Looker Studio, Tableau, or Power BI.
• Familiarity with tracking, tagging, integrations, and marketing technology workflows.
• Basic understanding of HTML, metadata, and web best practices is a plus.
• Experience working with agencies and supporting multiple European markets.
• Knowledge of A/B testing, attribution modeling, or conversion rate optimization is a plus.
• Creativity, curiosity, and enthusiasm toward AI-driven marketing innovation.
• Strong communication and interpersonal skills in international environments.
• Excellent written and verbal communication skills in English; German or other European languages are a plus.
• Highly organized with strong multitasking, critical thinking, and problem-solving skills.
• Team player mentality with a proactive, detail-oriented, and impact-driven approach.

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
 
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
 
We empower you to have ownership over work