Manager Digital Marketing smart Netherlands

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

About the Job: 

We’re looking for a Marketing Manager who is ready to take the next step in their career. This is a fantastic opportunity within our smart Netherlands (NL) entity focused on supporting the development and execution of our national marketing strategies in line our European communication strategy.  

Working closely with our European marketing team, the successful candidate will drive national brand awareness, support product launches, and contribute to sales targets through omnichannel marketing efforts. 

Responsibilities (include but no limited to):  

• You support the development and execution of our national marketing strategy. 

• You ensure brand consistency and campaign efficiency through close collaboration with the central marketing team at smart Europe. 

• You represent our NL market, develop a localised communication plan, and manage the planning and administration of the marketing budget. 

• You continuously monitor all marketing activities and campaigns based on established KPIs and develop corresponding action plans. 

• You coordinate and steer media, creative, event, and PR agencies at national level as part of a pan-European agency approach. 

• You identify local market opportunities for partnerships (co-branding, influencers, etc.) including roadshows, auto shows, and test drives. 

• You manage the creation and production of marketing materials such as product brochures, flyers, event equipment and ensure compliance across all material. 

What you bring along:  

• You are fluent in Dutch and English; any additional European language is a plus. 

• You are educated to degree level preferably in Marketing, Business Administration or comparable degree/experience.  

• You bring 3+ years of marketing experience with strong digital marketing skills, including social media, email campaigns, and performance tracking. 

• You have a successful track record in developing and executing marketing strategies. 

• You have a strong understanding of omni-channel marketing strategies and tools. 

• Excellent communication and storytelling abilities for crafting compelling brand messages. 

• You bring excellent interpersonal, communication (written and verbal) and presentation skills.  

• You have proven abilities to deal with multiple stakeholders across a diverse and fast paced work environment. 

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
 
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.
 
We empower you to have ownership over work