Manager Marketing & PR smart Italy (f/m/d)

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.

Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.

Are you a forward thinker too? Then join us now!

About the role

The Manager Marketing & PR is responsible for leading the development and execution of the marketing, communications, and public relations strategy for smart Italy. The role drives brand awareness, customer acquisition, lead generation, product communication, retailer marketing support, and corporate reputation across all online and offline channels.

Working closely with smart Europe, regional functions, retailers, and external agencies, the Manager Marketing & PR ensures the consistent implementation of the global brand strategy while adapting campaigns and communications to the Italian market. The role contributes directly to business growth, customer engagement, and the successful launch of new products and services.

Your responsibilities

Marketing Strategy & Brand Management

• Develop and execute the annual marketing strategy aligned with the commercial objectives of smart Italy and smart Europe
• Translate European marketing strategies into effective local campaigns while ensuring compliance with global brand guidelines
• Develop integrated marketing campaigns across digital, social media, CRM, retail marketing, events, partnerships, and paid media
• Ensure consistent brand positioning and customer experience across all customer touchpoints
• Manage the local marketing budget and monitor campaign performance to maximise return on investment
• Analyse market trends, customer insights, and competitor activities to identify business opportunities and optimise marketing effectiveness

Public Relations & Corporate Communications

• Develop and implement the local PR and communications strategy to strengthen brand awareness and corporate reputation
• Build and maintain strong relationships with journalists, automotive media, influencers, and industry stakeholders
• Prepare and distribute press releases, media statements, executive communications, and corporate announcements
• Organise media events, press conferences, product launches, vehicle presentations, and media test drive programmes
• Coordinate communications for new product launches, partnerships, and corporate initiatives
• Monitor media coverage and support reputation and crisis communications in alignment with smart Europe guidelines
• Ensure consistent messaging across all communication channels

Digital Marketing & Customer Acquisition

• Drive customer acquisition through integrated digital marketing activities including SEO, SEM, paid social, CRM, email marketing, display advertising, and content marketing
• Manage website content, landing pages, and customer journey optimisation
• Oversee local social media channels and content calendars in cooperation with agencies and regional teams
• Monitor digital marketing KPIs including website traffic, engagement, qualified leads, conversion rates, cost per lead, and campaign ROI
• Support the continuous improvement of digital customer experience and marketing automation activities

Retail Marketing & Events

• Develop retail marketing initiatives supporting the retailer network and sales objectives
• Provide retailers with marketing materials, campaign toolkits, and communication guidelines
• Plan and execute local customer events, sponsorship activities, exhibitions, and product launch events
• Coordinate test drive programmes and experiential marketing activities to enhance customer engagement
• Ensure consistent execution of the smart brand across all retail and event activities

What you bring along

Education

• Bachelor's degree or above in Marketing, Communications, Business Administration, or a related field

Professional Experience

• Minimum 5 years of experience in Marketing, Communications, Public Relations, or Brand Management
• Automotive or premium consumer brand experience is preferred
• Proven experience managing integrated marketing campaigns across digital and traditional channels
• Experience in media relations, corporate communications, and event management
• Strong digital marketing knowledge including social media, CRM, analytics, and campaign performance measurement
• Experience managing agencies and marketing budgets
• Experience working within an international or matrix organisation is considered an advantage

Key Competencies / Soft Skills

• Strategic thinking with a hands-on execution mindset
• Strong commercial awareness and customer focus
• Excellent communication, presentation, and storytelling skills
• Strong stakeholder management and relationship-building abilities
• Analytical and data-driven decision-making skills.
• Creativity and innovation with a pragmatic approach
• Excellent project management and organisational skills
• Ability to work independently while collaborating effectively across international teams
• Strong interpersonal skills and ability to influence stakeholders
• High level of integrity and professionalism
• Fluent in Italian and professional proficiency in English, both written and spoken

We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
 
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong to.

We empower you to have ownership over work!