Senior Specialist Social Media

Senior Specialist Social Media Content (f/m/d)

We are the brand for forward-thinkers. We celebrate challenging conventions and shaping the future of electric mobility. We focus on the essentials to bring perfection to customers. We make urban life more enjoyable and entertain our customers with new impulses.
Ever since smart exists, we rewrite the automotive industry’s rulebook. In the 1990s, we undermined the predominant philosophy of ‘bigger is better’ and designed a revolutionary car. Since 2020 we are the first car enterprise that switched to 100% electric! We aim to transform into a leading player in urban premium, electric & connected mobility provider.
Are you a forward thinker too? Then join us now!

Your responsibilities
• Own and manage the EU social media editorial calendar, ensuring a regular flow ofengaging and brand-aligned content across platforms.
• Ensure all social content aligns with the marketing and communications roadmap acrosskey touchpoints.
• Conduct continuous channel performance reviews and optimize based on analytics, trends,and audience behavior.
• Work closely with colleagues across Marketing, Digital, Brand, PR, and CustomerEngagement to synchronize narratives and maximize impact.
• Lead cross-channel content production from ideation to delivery, collaborating withagencies and internal creatives to produce high-quality assets.
• Support market-specific content needs, ensuring localization stays aligned with tone, style,and brand messaging.
• Jointly manage influencer campaigns with PR, including onboarding, briefing, contracting,and performance tracking.
• Source, manage, and evaluate creator content and partnerships to ensure brand fit and ROI.
• Steer day-to-day work of social media agencies to ensure editorial consistency, tone ofvoice, and visual identity.
• Coordinate with global social media teams for asset sharing, best practices, and alignedcampaign planning.
• Support development and execution of the social media strategy aligned with marketingobjectives and KPIs.
• Use social listening and analytics tools to monitor performance, identify risks, and extractinsights.

What you bring along
• Three or more years of experience managing social media content for a brand or agency, ideally in an international or automotive environment.
• Proven experience in social-first content creation, editorial planning, and community engagement.
• Experience managing influencer partnerships, creators, and paid social campaigns is a strong plus.
• Strong knowledge of major social platforms, content formats, tools, and audience behaviors.
• Confident working with social media management, listening, and analytics tools (e.g., Sprinklr, Hootsuite, Talkwalker).
• Excellent English communication skills (written and spoken); additional European languages are a plus.
• Strong organizational and project management skills with ability to manage multiple workflows simultaneously.
• Creative thinker with strong storytelling skills and an eye for digital trends and engagement.
• Structured, reliable, detail-oriented, and proactive with a collaborative mindset.
• Composure under pressure and a solution-oriented approach in fast-moving environments

What else you can look forward to
We're building a workplace where amazing people like you can do their best work. Together with us, you enjoy the agile working atmosphere with cross-European responsibilities.
We're creating a culture where personal and professional growth are as important as business growth. Together with us, you will build a diverse and inclusive environment where you feel you belong.
We empower you to take ownership of your work and to shape the future of electric mobility.